<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=1232938&amp;fmt=gif">
Portal Login
Talk to an Expert
LEI_award_logo
redapt - rack integration - white icon
Data Center Infrastructure

Enhance your data center infrastructure with tailored solutions that boost performance and efficiency, ensuring rapid growth and exceptional customer experiences.

redapt - data estate assessment - white icon
Cybersecurity

Fortify your operations with comprehensive cybersecurity solutions that deliver resilient protection and end-to-end risk mitigation.

redapt - cloud adoption ready - white icon
Managed Cloud Services

Align your cloud strategy with your business objectives through our end-to-end managed services, delivering expert oversight across infrastructure, data optimization, and cost control.

Cloud_Adoption
Cloud Adoption

Adopt the cloud confidently with expert guidance on capacity, cloud-native technologies, and a step-by-step path for successful migration.

redapt - devops adoption - white icon
DevOps

Energize your software development lifecycle with tailored DevOps to match your needs and workflows.

redapt - data science experiment - white icon
Data Analytics

Successfully adopt advanced analytics capabilities to unlock insights, inform the design of your products, and make smarter decisions.

Artifical_Intelligence
Artificial Intelligence

Leverage Artificial Intelligence to generate actionable insights, uncover new revenue opportunities, and drive more informed decision-making.

Application_Modernization
Application Modernization

Modernize your applications with advanced development methodologies, driving greater agility, efficiency, and continuous innovation to excel in today’s competitive environment.

BLOG
The latest in infrastructure, technology, and security

From emerging innovations to real-world applications, we cover what helps leaders navigate complexity, drive transformation, and make smarter decisions in a rapidly evolving landscape.

VIDEO CENTER
Go deeper with expert stories, insights, and strategy

Your destination for expert conversations, client stories, and diving deep into the latest in infrastructure, technology, and business strategy.

CUSTOMER STORIES
Discover how we elevate organizations

Read some of our customer stories to learn more about how we develop and implement solutions, along with how those solutions have helped our clients and partners.

KNOWLEDGE CENTER
Stay informed with expert guides, trends, and webinars

Explore our curated collection of eBooks, guides, and webinars designed to help leaders stay informed and ahead of trends.

redapt-employee-unboxing-tech
ABOUT US
Get to know our mission, team, and what drives us

We specialize in implementing and managing technical solutions to support your infrastructure and digital environments. 

RC_DC_6481
LEADERSHIP
Meet the leaders driving innovation and customer success

Bringing together decades of experience in technology, business strategy, and customer success.

What the company needed Image-1
CAREERS
Join a team built on impact, collaboration, and growth

Build lasting relationships and deliver real-world results.

Actionable Insights.

Make-or-Break Focus Areas.

Experts Save You Time.

Let our experts save you time, money, and stress as you explore solutions. Talk to an expert today!

Contact Us

  • There are no suggestions because the search field is empty.
Banner Bg Image

Driving Cost Efficiency in Advertising Technology Solutions

A global player in the advertising industry faced mounting cloud costs as their business scaled. Their innovative advertising technology platform required a cost-efficient, scalable solution. With Redapt's guidance, they transitioned to a sustainable cloud environment, optimizing operations and forging a strategic partnership with Google Cloud. The result? Dramatic cost savings, improved infrastructure flexibility, and a platform fully aligned with their growth ambitions. This collaboration empowered the customer to thrive in a competitive and fast-paced industry while maintaining a commitment to innovation and technological excellence. 
Turning Challenges Into Opportunities

Fueling Innovation with Strategic Cloud Partnerships

As an advertising leader, the customer delivers cutting-edge technology that powers programmatic ad solutions. Their platform's scalability and efficiency are critical as businesses increasingly demand targeted and automated ad delivery. By integrating advanced cloud solutions, they ensure cost efficiency and operational flexibility, enabling them to remain at the forefront of the industry. 

AdTech is a fast-paced, high-growth industry requiring scalable technology and efficient cloud platforms. Businesses need solutions capable of managing high data loads and ensuring low-latency performance. Strategic partnerships with leading cloud providers enable leaders in this field to deliver results while controlling costs, ensuring these platforms remain competitive in a saturated and demanding market. 

1
The Problem
The advertising company was struggling with an unsustainably high cloud spend to operate their AdTech platform. This upward trend in costs threatened their profitability and hindered the scalability necessary for growth in the programmatic ad space. They faced the challenge of finding a cloud provider that could meet their cost reduction goals while offering the flexibility and tools required to support their expanding operations effectively. 
2
The Solution
Redapt conducted a detailed cost analysis using tools like Cloud Physics to identify cost-effective cloud solutions. The recommendation was to migrate their platform to Google Cloud, a leader in AdTech platforms. This initiative involved a pilot program to test cost savings, followed by full migration. With modernized services and tools like Google Kubernetes Engine (GKE), infrastructure flexibility and operational efficiency were significantly improved, ensuring the customer's business objectives were aligned with their new platform. 
3
The Outcome
The cloud migration brought immediate results, reducing monthly costs while maintaining high platform performance. The customer gained robust scalability tools like the GKE framework, enabling seamless growth. Additionally, partnering with Google Cloud provided access to cutting-edge AdTech solutions, further strengthening their position in the market. This collaboration empowered the advertiser to deliver innovative solutions to their clients while ensuring operational sustainability and greater industry competitiveness. 
SOLUTION DEEP DIVE

Optimizing AdTech Infrastructure Through Cloud Modernization

Redapt partnered with the customer and Google to execute a cost-focused cloud migration, transitioning their AdTech platform to Google Cloud while modernizing services for enhanced scalability and performance. 
what the company needed
Comprehensive Cost Analysis
  • Used tools like Cloud Physics for objective TCO evaluation. 
  • Demonstrated forecasted savings to align business goals. 
what the company needed
Strategic Pilot Migration
  • Tested partial migration to evaluate operational improvements. 
  • Validated immediate cost savings and scalability. 
what the company needed
Full-Scale Platform Migration
  • Automated provisioning with HashiCorp Terraform. 
  • Deployed Google Kubernetes Engine (GKE) for infrastructure optimization. 
what the company needed
Service Modernization
  • Transitioned legacy virtual machines (VMs) to container-based services. 
  • Ensured superior flexibility and alignment to tech advancements. 
Partnership Page
THE OUTCOMES

Unlocking Potential with Optimized Cloud Infrastructure

The migration yielded reduced cloud costs, improved platform scalability, and access to advanced AdTech tools. This collaboration positioned the customer as a leader in innovation and operational efficiency. 

redapt - optimized price - blue block

Reduced Costs 
Achieved significant monthly cloud savings without impacting platform performance. 

redapt - flexibility - blue block

Enhanced Flexibility 
Leveraged tools like GKE to provide infrastructure scalability. 

redapt - ops - blue block

Operational Efficiency 
Optimized services with automation and container-based management. 

redapt - industry partner - blue block

Strategic Partnership 
Built a long-term collaboration with Google Cloud to support sustained growth. 

Get Expert Help
CONCLUSION

Empowering Growth Through Collaborative Partnerships

This advertising pioneer’s cloud migration transformed their approach to scalability and cost management. Redapt’s expertise and collaboration with Google enabled immediate savings and built a foundation for sustainable growth. By leveraging advanced tools and robust partnerships, the customer is now better equipped to drive innovation and success in the highly competitive AdTech space, ensuring they continue to deliver superior solutions for their clients. 

What could you achieve with trusted experts like Redapt? Connect with us to unlock your business’s potential and secure a foundation for the future. 

Your trust and confidentiality are our top priorities. Redapt prioritizes and protects our customer’s privacy, so we don’t publicly disclose account names or other identifiable information. We are eager to share our successes and are happy to provide specific referrals or case studies upon request.