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Digital Marketing Company WebFX Automates to Gain Efficiencies

Pennsylvania-based digital marketing company WebFX needed assistance with docking its Google Kubernetes Engine (GKE) to increase the number of development environments that could be run simultaneously.

Already invested with Google Cloud, the company turned to Redapt for assistance in setting up more efficient Kubernetes development and production environments. 

In a nutshell

WebFX was previously provisioning environments on traditional virtual machines alongside Google Cloud Platform’s (GCP’s) Compute Engine. However, the company ultimately came to the conclusion that it needed to be able to dynamically provision environments based on feature branches to reduce the complexity of environmental deployments. Since WebFX didn’t have Kubernetes expertise in-house, the team needed training on Kubernetes and GKE.

WebFX contacted Google Cloud, who led the digital marketing company to Redapt for assistance setting up the environments and providing the necessary training to go with the solution.  

The problem

WebFX didn’t have the in-house Kubernetes experience needed to dynamically provision environments. The company looked to Google Cloud for a recommendation of an end-to-end technology provider who could not only educate WebFX’s engineers but also set up the environments.

The solution

Redapt developed a plan to help WebFX adopt Kubernetes and move its services over to the GKE environment. The Redapt team also set up two lecture-style workshops for WebFX’s developers to provide them with the knowledge and skills required to continue leveraging GKE on their own.

The outcome

WebFX can now automatically and dynamically provision development environments with ease, and can test every features in parallel to avoid bottlenecks in the development pipeline. This makes the company’s centralized SaaS application more agile and capable of supporting automation.

Moment of clarity

When WebFX contacted the Redapt team to help with Kubernetes and GKE, Redapt engaged and decided the digital marketing company would not only benefit from getting its development and production environments set up on Kubernetes but also would gain value from in-depth training sessions with Redapt experts.


What the company needed

WebFX is a digital marketing company that provides campaigns for businesses looking to increase leads through marketing techniques such as phone calls, transactions, and qualified website traffic. The company was using Google Cloud’s Compute Engine but needed help adopting Kubernetes and GKE to improve the capabilities of its centralized SaaS application. 

Our recommendation

Working with WebFX teams, Redapt helped define and build an automated deployment model for GKE. In addition, Redapt provided customized training conferences to help the WebFX engineers learn all they needed to know about the technology and environment deployment logic. 

We recommended:

  • Setting up the Kubernetes development environment and getting the GKE docking set up.
  • Implementing training sessions that helped WebFX engineers learn more about the technology so they could be proficient moving forward. 
  • Utilization of the following technologies: Kubernetes (GKE), Persistent Disk, Virtual Private Cloud, Cloud Load Balancing, Network Security, and Stackdriver.

The end result

Now that WebFX is using its solution to develop and deploy more effectively, the company has made vast efficiencies in all aspects of the development process. Testing, reliability, and lifecycle management have all improved. WebFX is saving value company time--which in turn translates to cost savings.

  • New ability

    to develop and produce on Kubernetes and GKE.

  • Better experiences

    for WebFX engineers.

  • Time savings

    and future cost savings for WebFX.

Contact us to gain a little more clarity

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