More and more retail companies are leveraging IoT data to both enhance the customer experience and explore new ways to reach customers.
In our latest white paper, we take a look at how edge computing is a driving force behind putting IoT data to work effectively in the retail industry. Specifically, how adopting the right edge solution can help your organization maintain visibility in all your location systems without sacrificing security and time to market.
Here’s an excerpt:
A decade ago, retail data was mostly limited to things like barcodes, stock management systems, and POS transactions. All this information totaled a few kilobytes, maybe even megabytes at most, which made capturing it a fairly simple process.
Then came the cloud and the proliferation of connected devices, two events that have radically changed not just the amount of data being produced at retail locations but the systems required to collect it all. Modern security measures, automated transactions, smart mirror technologies—each of these advances is turning what used to be a manageable flow of data into a deluge.
Take, for example, the future of retail.
As retailers look to improve how they serve customers — and remain competitive with the ease of eCommerce sites — they are already deploying IoT technologies to efficiently leverage data. In fact, it’s not uncommon for retailers to utilize technology such as:
Intelligent kiosks to enhance customer service
QR codes and NFC readers to bring to the retail experience of places outside of stores
Mobile applications for POS and curbside pickup
Loss prevention systems that dictate everything from security levels to product placements in stores
Leveraging each of these technologies requires a fundamental change in how retailers manage their transactions. Customers may be willing to wait in line for an open register at a store (at least for now), but patience quickly wears thin when what it means to make a purchase expands beyond brick and mortar locations.
If you’re looking to scale and enhance your customer experience with an edge solution, this white paper is required reading. Not only will you understand what adopting edge computing means, you’ll also learn how you can start gaining actionable insights and flexibility from an edge solution.
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